Sahara India adopts Indian Archery Sahara India Pariwar, the largest sports patronizer in India, as a part of its emotional commitment towards the betterment of sports in India, has pledged to support and adopt the sport of Archery in India. Sahara will sponsor the men's as well as women's National Archery teams for the next 4 years. Sahara India will also pay incentives to the top 10 Archers of India each year on the basis of their annual performance and the most consistent performer and promising archers would be selected annually in consultation with Archery Association of India. In addition to this, Sahara India Pariwar will also be the Title Sponsor of the Senior National Archery Championship for the next 4 years. The support provided by Sahara is based on the huge potential of this Olympic discipline to propel India onto the international centre-stage and increase India's medal prospects at the Olympics, Asian and Commonwealth Games. The support is intended to relieve the Archers of financial worries so as to help them concentrate on the game to perform better and bring greater glory to the nation. This will help to create role models and, in turn, enhance the popularity and awareness of these sports leading to more youngsters taking Archery, as a profession. On this occasion, Mr. Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar said, "Sports represent the most spirited, healthy and energetic facet of a society, which transcends the barriers of nation and nationality and unifies all human beings in one emotional bond. Sahara India Pariwar, since its inception, has always accorded priority to those activities, which generate positive emotions in a human being and sports is one of them. To excel at international arena, sports and sportsmen require our support, encouragement and emotional backing. Our support to Archery is an effort in this direction. Archery has rich cultural roots and as a skill sport has great potential in India. I feel India has an edge to excel in skill sports at International arenas and bring glory to our motherland". Mr. Paresh Nath Mukherjee, Secretary General, AAI commented: "I want to take this opportunity to thank Sahara India Pariwar, specially their Chairman, Sri Subrata Roy Sahara, for coming forward to support Archery. I am sure through this association, not only the Federation would be benefited but the Archers would also get the incentive and impetus to perform even better in international arena." About Sahara India Pariwar Sahara India Pariwar is a multi-business conglomerate with diversified business interests that include Finance, Real Estate, Media & Entertainment, Tourism & Hospitality, Healthcare, Consumables, and Services & Trading.